MARKET & BRAND RESEARCH
Understand Your Audience
EXPERTISE
Market Analysis
Why it Matters
Understanding your audience and market landscape is the foundation of business success. Market and brand research ensures you identify opportunities, define your unique value proposition, and position your business to stand out in a competitive environment.
How I Work
Audience Analysis: Use data tools like Google Analytics and social media insights to segment your audience and understand their needs.
Competitor Benchmarking: Analyze competitors to uncover strengths, weaknesses, and gaps in the market.
Market Trends: Leverage tools like Google Trends and industry reports to stay ahead of emerging trends.
Brand Positioning: Refine your messaging, visuals, and voice to align with your target audience and market expectations.
Examples
Shark Soccer Fitness: Conducted niche market research in the fitness industry, creating "The Shark Program," which addressed specific customer pain points and drove engagement.
Delaware Chamber of Commerce: Managed data collection and analysis for networking programs, using insights to improve event success.
SpaceJammit: Analyzed customer data to optimize paid campaigns, increasing engagement and revenue.
